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Creating the Subscription Experience

It all began with a vision in a tiny office in Mountain View, California. In 2007, after several years at WebEx & salesforce.com, K.V. Rao, Cheng Zou and Tien Tzuo began to evangelize a fundamentally new business model. One where companies of all sizes would offer broad libraries of services via subscriptions. And one that would challenge the 20th century manufacturing economy by shifting the focus to delivering services instead of products. They called this the Subscription Economy.

Since then, Zuora has become the leading Subscription Economy® evangelist, providing the only SaaS platform that automates all subscription order-to-revenue operations in real-time for any business.

Defined by our rapid pace of product innovation and our relentless commitment to customer success Zuora has fostered a loyal customer community—each, in their own way, driving the Subscription Economy. And it’s not just our customers. Zuora and the Subscription Economy have attracted major buzz from some of the best known news publications, including the Wall Street JournalForbesFortuneBBC and TechCrunch.

Today, Zuora employs more than 1,200+ passionate ZEOs to help power our company, and the Subscription Economy. Zuora is headquartered in Redwood CIty, CA, with satellite offices throughout North America, Europe, China, India, Japan, and Australia.

The Zuora Timeline


Zuora adds five new U.S. patents for billing and revenue recognition products

Zuora Selected as 2019 Innovator of the Year by the San Mateo County Economic Development Association (SAMCEDA)

Zuora partners with Interbrand to consult on subscription models


Zuora crosses $10B in Quarterly Transaction Volume threshold in Q4

Zuora recognized as a market leader by Forrester, IDC and MGI analyst reports

Zuora named a best workplace by Glassdoor, SF Business Times and Great Places to Work

With over 1,200 employees, Zuora opens new offices in Stockholm, Milan and Melbourne

CEO Tien Tzuo publishes “Subscribed: Why the Subscription Model Will Be Your Company’s Future - and What to Do About It” on Penguin Portfolio

Zuora goes public on the New York Stock Exchange

Zuora partners with 7 out of the 10 largest global automobile manufacturers

Zuora launches Collect, for an automated collections solution for consumer companies


Zuora grows to more than 900 customers and 850 employees

Nearly 30% of customers with over $100M+ in annual revenue

100 product releases since first on the market

New board member: Ken Goldman, CFO of Yahoo

New board member: Magdalena Yesil, first investor and board member of Salesforce, founder of Broadway Angels

Zuora acquires Leeyo, the leading provider of revenue recognition software RevPro

Zuora launches Zuora Central™, the only cloud-based platform that automates all subscription order-to-revenue operations in real-time for any business

Opening of new data center in Germany to support EMEA customers

Awarded SIIA CODiE Company of the Year and Subscription Billing Management Product of the Year

Awarded Silicon Valley Business Journal's Top 50 Bay Area Fintech Companies

Awarded 2017 Customer Sales and Services World Award

Awarded Frost & Sullivan 2017 Customer Service Excellence Award

Ranked on Forbes Cloud 100 for the second year in a row

Ranked on Deloitte's Fast 500 for the second year in a row

Awarded 2017 Stevie Awards for Sales and Customer Service


Subscription Economy Index, inaugural index released

Zuora Insights (Predictive Data Product) launched

Subscribed Podcast launch

Subscription businesses growing 9X faster than S&P 500 businesses

80+ monthly product releases

$40B+ invoice transaction volume

600+ employees worldwide

First Subscribed Sydney, Subscribed Tokyo, Subscribed Tel Aviv

SF Business Times Tech & Innovation Award

Forbes 100 Best Cloud Companies

Deloitte Technology Fast 500

SF Business Times Tech & Innovation Award

Business Insider - Top 50 Companies to Bet Your Career On

Constellation Short List for Smart Services Digital Monetization Platforms

Glassdoor 50 Highest Rated Private Cloud Companies

Ventana Research Technology Innovation Award

Tien Tzuo named E&Y Entrepreneur of the Year

Tien Tzuo named one of the 100 most influential fintech leaders - Hot Topics

Best New Print Publication - Design, Content Marketing Awards

Stevie International Business Award for UK Customer Service Team of the Year

SC Magazine award for Best Security Team

Pritesh Parekh, Zuora VP CSO - ISE West Security Executive Award Finalist

Alvina Antar, Zuora CIO, Innovator of the Year (Bronze), The Stevie Awards

Marlene Summers, Vice President, Customer Support Services & Community, Female Executive of the Year (Silver), The Stevie Award


Series F round raises additional $115 million

Eight new offices opened worldwide

Zuora Japan opens

Workforce expanded to 500 employees

The Forrester Wave: Subscription Billing Platforms, leader

Technology Innovation Winner from Ventana Research

Subscribed Magazine launched

Wealthfront Career-Launching Companies List


Glassdoor Best Places to Work

109% increase in invoice volume

CNBC Disruptor 50 List


Zuora celebrates 50th consecutive product release

Series E led by Next World Capital, Vulcan Capital and Northgate Capital

AlwaysOn Global 250

OnDemand Software Business Management Applications

CRN 100 Coolest Cloud Computing Vendors


Zuora named Company of the Year by AlwaysOn

Zuora opens offices in Australia

Red Herring Top 100 Global Finalist

ZDNet CRM Watchlist

OnDemand Top 100 Company

CRN 20 Coolest Cloud Software Vendors


VentureWire’s FASTech 50

THINKstrategy Best of SaaS Showplace (BoSS) Award

Lead411 Hottest Companies in Silicon Valley

OnDemand 100 Top Private Companies

JMP Hot 100 Best Privately Held Software Companies

ZDNet CRM Watchlist


Zuora jumps the pond, opening offices in Europe

TechCrunch announces we’ve signed over $1B in subscription revenue

Series C led by Redpoint Ventures

Zuora’s first Forbes article

Zuora’s 30th consecutive product release

Series D led by Index Ventures, Greylock Partners and Dave Duffield

Signed over €2 B in contracted revenue for Europe

Zuora trademarks the Subscription Economy®


Series B led by Shasta Ventures

Zuora’s first Wall Street Journal article


Series A led by Benchmark Capital and Marc Benioff

Zuora Launches flagship product, Z-Billing

TechCrunch calls Zuora “the Salesforce of online billing”

Zuora launches Z-Force, the first billing and payment solution fully integrated with Salesforce CRM


Zuora is founded by K.V. Rao, Cheng Zou and Tien Tzuo

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