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Journey to Usership™

Goodbye, Ownership.
Hello, Usership.

The Journey to Usership™ is an all-new framework with data, expertise, and tools that will guide you along the path to becoming a successful subscription business.

man using mobile device
STAGES

Let’s find your path on the Journey to Usership™

graph showing the stages of Journey to Usership

You are likely in
one of these stages

LAUNCH

You are launching a new subscription business or service offering.

SCALE

You are ramping, expanding and scaling your business through automation.

OPTIMIZE

You are optimizing to increase subscibers and drive growth.

LEAD

You are leading your market in platform, data and ecosystem.

FOCUS AREAS

Where should your company invest to succeed in the Subscription Economy?

  • OFFERING
    DESIGN
  • SUBSCRIBER
    EXPERIENCE
  • FINANCIAL
    MODEL
  • BUSINESS
    OPERATIONS
  • ENTERPRISE
    ARCHITECTURE

Offering Design

How do you design, price, and package your subscription offerings to optimize for growth?

To excel in Offering Design, you need to understand how to evolve your pricing, packaging, and promotions over time. This helps you stay one step ahead of your customers and makes it easier to succeed in the Subscription Economy.

2 MONTHS

to launch a new subscription offering for the first time

View case study

Subscriber Experience

How do you create a frictionless subscription experience that drives competitive advantage?

Outside-in thinking is key for the Subscription Economy and nowhere is it more critical than in the experience you provide for your subscribers. Learn how to make it as easy as possible for customers to manage their subscription in exactly the way they want and need.

30% INCREASE

in new subscription conversions after improving subscription process

View case study

Financial Model

How do you create a business model that delivers recurring revenue growth and profitability?

Because the subscription model introduces new risk into financial reporting, managing your Financial Model requires new forms of control, reporting, and processes. Learn how to architect your systems to support the recurring revenue model and drive sustained growth.
AppDynamics

40% FASTER

time to close the books

View case study

Business Operations

How do you operate with greater agility and efficiency across order-to-cash processes?

With subscription companies, every upgrade, subscription change, or overage event can impact downstream billing, collections, revenue, and reporting. Learn how to design your business operations so you can scale—and succeed.

30x INCREASE

in daily users—10 million to 300 million—in 6 months

View case study

Enterprise architecture

How do you architect your technology architecture to grow and scale with your business?

To make your full entrance into the Subscription Economy, you’ll need to make sure your business’s architecture is an accelerator—not a roadblock. Learn what to do to stay agile as you grow and evolve.
Siemens Healthineers

75% DECREASE

in processing time across
order-to-cash

View case study
FOCUS AREAS

Where should your company invest to succeed in the subscription economy?

Offering Design

How do you design, price, and package your subscription offerings to optimize for growth?

To excel in Offering Design, you need to understand how to evolve your pricing, packaging, and promotions over time. This helps you stay one step ahead of your customers and makes it easier to succeed in the Subscription Economy.

2 MONTHS

to launch a new subscription offering for the first time

View case study

Subscriber Experience

How do you create a frictionless subscription experience that drives competitive advantage?

Outside-in thinking is key for the Subscription Economy and nowhere is it more critical than in the experience you provide for your subscribers. Learn how to make it as easy as possible for customers to manage their subscription in exactly the way they want and need.

30% INCREASE

in new subscription conversions after improving subscription process

View case study

Financial Model

How do you create a business model that delivers recurring revenue growth and profitability?

Because the subscription model introduces new risk into financial reporting, managing your Financial Model requires new forms of control, reporting, and processes. Learn how to architect your systems to support the recurring revenue model and drive sustained growth.
AppDynamics

40% FASTER

time to close the books

View case study

Business Operations

How do you operate with greater agility and efficiency across order-to-cash processes?

With subscription companies, every upgrade, subscription change, or overage event can impact downstream billing, collections, revenue, and reporting. Learn how to design your business operations so you can scale—and succeed.

30x INCREASE

in daily users—10 million to 300 million—in 6 months

View case study

Enterprise architecture

How do you architect your technology architecture to grow and scale with your business?

To make your full entrance into the Subscription Economy, you’ll need to make sure your business’s architecture is an accelerator—not a roadblock. Learn what to do to stay agile as you grow and evolve.
Siemens Healthineers

75% DECREASE

in processing time across
order-to-cash

View case study

Ready to get started?

As your customers change how they want to access your products and services, you have to evolve how you do business. We call this the Journey to Usership™. We’ve got the blueprint for how to make your subscription business a success.

Download the whitepaper
Talk to sales
The Journey to Usership whitepaper is the ultimate roadmap to guide your team and your business.
play button
Customer day keynote

The Journey to
Usership™ starts here

Hear Zuora’s Chief Customer Officer, Tom Krackeler, talk about what the Journey to Usership™ means for your business.

Watch now
BLOG

Get the ultimate primer on
The Journey to Usership™

Our Senior Director of Customer Strategy, JJ Xia shares what it takes to succeed in subscriptions. Learn how you can get started.

Read now
Zuora subscription order review dashboard UI

PRODUCT

Introducing: Unified Monetization

Zuora’s new Unified Monetization feature makes it easy to monetize anything-as-a-service, from recurring subscriptions, usage-based subscriptions, and now even one-time charges.

Learn more
Ready to take the next step? Talk to one of our experts today.
Contact sales
ADDITIONAL RESOURCES

Learn from the best

Zuora’s customers give real-world advice on your biggest challenges in the Journey to Usership™.

Case Study

Acer Launches DaaS

Learn how Acer has found their path on the Journey to Usership™.

Read now
Ryan Toohil headshot- CTO - Aura - How to Onboard New Business Lines
Video On Demand

Onboarding New
Business Lines

Get tactical advice from Aura’s Ryan Toohil on how to bring on new business lines.

Watch now
Emad Issa headshot - Manager, Business Process - Absorb - How to Improve Deployment and Testing Agility
Video On Demand

Improving Deployment
and Testing Agility

Learn how Emad Issa and the Absorb team manages deployments and standardizes testing—at speed.

Watch now
Ready to get started?
Speak with an expert to learn how Zuora can help you deliver great subscription experiences
Talk to sales
Ready to get started?
Get your hands on the product and test drive Zuora for free Take a test drive
Ready to get started?
Speak with an expert to learn how Zuora
can help you deliver great subscription experiences
Talk to sales
Get your hands on the product and test drive Zuora for free Take a test drive
Ready to get started?
Speak with an expert to learn how Zuora can help you deliver great subscription experiences
Talk to sales
Get your hands on the product and test drive Zuora for free Take a test drive
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