The Journey to Usership™ is an all-new framework with data, expertise, and tools that will guide you along the path to becoming a successful subscription business.
LAUNCH
You are launching a new subscription business or service offering.
SCALE
You are ramping, expanding and scaling your business through automation.
OPTIMIZE
You are optimizing to increase subscibers and drive growth.
LEAD
You are leading your market in platform, data and ecosystem.
To excel in Offering Design, you need to understand how to evolve your pricing, packaging, and promotions over time. This helps you stay one step ahead of your customers and makes it easier to succeed in the Subscription Economy.
To excel in Offering Design, you need to understand how to evolve your pricing, packaging, and promotions over time. This helps you stay one step ahead of your customers and makes it easier to succeed in the Subscription Economy.
As your customers change how they want to access your products and services, you have to evolve how you do business. We call this the Journey to Usership™. We’ve got the blueprint for how to make your subscription business a success.
Hear Zuora’s Chief Customer Officer, Tom Krackeler, talk about what the Journey to Usership™ means for your business.
Our Senior Director of Customer Strategy, JJ Xia shares what it takes to succeed in subscriptions. Learn how you can get started.
PRODUCT
Zuora’s new Unified Monetization feature makes it easy to monetize anything-as-a-service, from recurring subscriptions, usage-based subscriptions, and now even one-time charges.
Zuora’s customers give real-world advice on your biggest challenges in the Journey to Usership™.
Learn how Acer has found their path on the Journey to Usership™.
Get tactical advice from Aura’s Ryan Toohil on how to bring on new business lines.
Learn how Emad Issa and the Absorb team manages deployments and standardizes testing—at speed.
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